![]() fragmentation, as well as what the attitudinal dimensions actually say about the professional content of Swedish journalism. Questions about journalists' perceptions of various ideals offer excellent opportunities to explore possible homogenization vs. ![]() Empirical support is drawn from a national survey conducted four times since 1989 on the Department of Journalism and Mass Communication at Gothenburg University. Is journalism going through 'de-professionalization' or is it just entering a new phase - taking a different shape? And what is the meaning of professional ideals such as scrutiny and autonomy in these processes? My article aims at analysing those matters, focusing on the case of Swedish journalists. It is argued that the application of particular online characteristics not only has consequences for the type of journalism produced on the web, but that these characteristics and online journalisms indeed connect to broader and more profound changes and redefinitions of professional journalism and its (news) culture as a whole. This article defines four particular types of online journalism and discusses them in terms of key characteristics of online publishing – hypertextuality, interactivity, multimediality – and considers the current and potential impacts that these online journalisms can have on the ways in which one can define journalism as it functions in elective democracies worldwide. ![]() Specifically for journalism as it is practiced online, we can now identify the effect that this has had on the profession and its culture(s). ![]() The internet – specifically its graphic interface, the world wide web – has had a major impact on all levels of (information) societies throughout the world. ![]()
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